TEACHING

I have developed a one-day intimate session for executives entitled “Mindmatching” ™. It is all about matching your brand behavior to your customers’ minds. We explore the physiology of the mind, the formation of thoughts, the constitution of memories and cross-cultural thoughts in all humans. Then we move on to the manifestation of the mind in behavior i.e. social psychology. We explore communications initiatives—and learn to match the realities of your customers’ minds by using corresponding stimuli. We explore employee behavior, advertising content and many iterations of your brands’ expressions. Mindmatching is a jam-packed day with interaction, exercises and healthy note-taking supported by power point and multi-media content. I have delivered this knowledge in Toronto, Montreal and Halifax throughout 2006 adjusting the content for better absorption. The classes are small so I can help everyone. I am often asked to deliver Mindmatching on a private basis for larger groups; this offers savings and is agreeable to me. To learn more and sign-up go here. For private sessions please email me with your needs.